Baseline Partners
Baseline Partners connects brands to pickleball communities through trusted facility relationships and scalable sponsorship programs.
Baseline Partners needed a brand identity that felt credible to both corporate sponsors and the pickleball community. I developed a visual system that balances professionalism with the energy and accessibility of the sport, helping position Baseline as a modern connector between brands, facilities, and players.
The work included brand direction, presentation design, social identity, pitch materials, and marketing systems built to scale across sponsorship decks, digital campaigns, event materials, and partner communications. The goal was to create a brand that could speak confidently in both worlds: polished enough for national brands, while still feeling rooted in the culture of pickleball.
From typography and layout systems to messaging frameworks and visual storytelling, the identity was designed to make complex sponsorship ecosystems feel clear, approachable, and valuable. Every piece of the brand was built around one core idea: turning community-driven sports spaces into meaningful opportunities for connection between brands and players.
Gotham Pickleball
I lead content strategy and creative for Gotham Pickleball, overseeing everything from social media and tournament promotion to brand partnerships and in-facility marketing. My work spans content calendars, graphic design, video editing, sponsorship integrations, event campaigns, and creative strategy across both digital and physical touchpoints. I help shape Gotham’s voice and visual identity while creating content designed to engage players, grow community, and support the club’s rapid expansion.
BuzzFeed
Throughout my almost-decade at BuzzFeed, I worked across editorial, branded, commerce and social.
I started at BuzzFeed as the company’s first social designer, creating timely short-form content built for emerging platforms. From there, I went on to help launch the Tasty and Nifty Snapchat Discover accounts, lead social commerce design initiatives, and create BuzzCuts, a short-form video ad product, alongside a wide range of other creative and platform-focused projects.
Below is a sampling of work from my time at the company.