Brand Design — Mollie Shafer-Schweig

Baseline Partners, Creative Director

Baseline Partners connects brands to pickleball communities through trusted facility relationships and scalable sponsorship programs.

Baseline Partners bridges the gap between brands and pickleball communities. I created a scalable brand system spanning visual identity, pitch decks, social content, and marketing materials, designed to help the company communicate with both corporate partners and the pickleball community with equal credibility.

PRIMARY LOGO

Gotham Pickleball, Creative & Content Director

I lead creative and content for Gotham Pickleball, creating merch, social campaigns, event marketing, brand partnerships, and in-facility experiences. My work helps shape Gotham's visual identity while growing its community across digital and physical touchpoints.

BuzzFeed, Art Director

Throughout my almost-decade at BuzzFeed, I worked across editorial, branded, commerce and social.

I started at BuzzFeed as the company’s first social designer, creating timely short-form content built for emerging platforms. From there, I went on to help launch the Tasty and Nifty Snapchat Discover accounts, lead social commerce design initiatives, and create BuzzCuts, a short-form video ad product, alongside a wide range of other creative and platform-focused projects.

Below is a sampling of work from my time at the company.