Branded Microsites for BuzzFeed.com

At BuzzFeed, I led the creative direction and design of branded microsites developed for major clients including Pfizer, Visit San Diego, Hyundai, Lucky Charms, and The Bear for FX. These custom digital experiences blended storytelling, interactive design, and social-first creative to help brands connect with audiences in ways that felt engaging rather than traditionally advertising-driven.

The projects ranged from educational health and awareness campaigns to entertainment launches, branded quizzes, editorial-style experiences, and immersive interactive content. I collaborated closely with cross-functional teams including design, editorial, motion, production, and client services to translate brand goals into visually compelling experiences tailored to BuzzFeed’s audience and platform behavior.